Ritchie Engineering Company, Inc., the leader in service tools for HVAC&R and automotive service professionals and manufacturer of YELLOW JACKET® products, announces today the hiring of Mike Shore as automotive national sales manager. He will assume his new role on September 18th.

Mike will be responsible for driving sales growth and product strategy for the company’s automotive division, overseeing development and management of the sales team and distribution network. “We are very pleased to have Mike join our team,” said Tom Ritchie, President. “As our automotive division continues to grow, his many years of industry experience will further strengthen our expanding core of automotive air conditioning service products.”

Shore has ten years of sales management experience with Reynolds & Reynolds. He also worked for over 10 years in major account management roles in the automotive industry, earning several sales awards for exceeding goals. He has a strong sales background and proven success working with automotive dealers and finding new markets.

“I am very excited to be a part of the YELLOW JACKET team,” said Shore. “I look forward to the opportunity to help the automotive sales team grow relationships with current partners, seek out new customers, and introduce YELLOW JACKET products to new vertical markets,” he said.