Regional Sales Manager – Western Region


This position is responsible for the planning and implementation of sales strategies to meet company objectives, both short and long range, targeted toward existing and new markets.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Develops and implements strategic sales plans and forecasts to achieve corporate objectives for products and services
  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
  • Manage independent sales agencies and representatives in designated region, to achieve prescribed goals and objectives
  • Maintain and grow sales with existing customers
  • Identify, qualify and evaluate prospective customers towards the goal of regional growth
  • Keeps informed of new products, services and other general information of interest to customers
  • Monitors and reports on competitor products, sales and marketing activities
  • Establishes and maintains relationships with industry influencers and key strategic partners
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials and events
  • Directs sales forecasting activities and sets performance goals accordingly
  • Represents company at trade shows and industry meetings to promote product
  • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
  • Coordinates liaison between sales department and other sales related units
  • Analyzes and controls expenditures of region to conform to budgetary requirements
  • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion
  • Reviews and analyzes sales performances against programs; quotes and plans to determine effectiveness
  • Troubleshoots problems regarding products; answers questions from sales representatives and handles complaints
  • Monitor Industry changes and trends
  • Participate in Sales and Marketing activities and standards
  • Performs other job-related duties and responsibilities as may be assigned from time to time


  • Bachelor’s degree from four-year college or university in Business Administration, Sales and Marketing, or related
  • Five (5) or more years of sales experience in manufacturing
  • Working knowledge of MS Word and MS Excel
  • Demonstrated problem solving and negotiation skills
  • Excellent oral and written communication skills
  • Excellent formal presentation skills before both small and large groups
  • Experience managing large territories and diverse product offerings
  • Coaching/mentoring experience with less senior sales staff
  • A demonstrable capacity to keep abreast of new technology trends


  • Demonstrated ability to lead people and get results through others
  • Ability to think ahead and plan over a 1-2 year time span
  • High level of organizational skills and ability to multi-task
  • Problem analysis
  • Technical skills
  • Commitment to company values

 PHYSICAL REQUIREMENTS (Lifting, Bending, Stretching, etc.)

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Required to sit, stand, walk, talk and hear


  • Must regularly life and/or move up to 10 pounds
  • 50% or more travel time required

Interested candidates should send a resume to