Bloomington, MN (March 2, 2015) – YELLOW JACKET, the leader in service tools for the HVAC&R professional, has launched a new website at www.yellowjacket.com.
The new YELLOW JACKET website features a newly updated user interface, several enhancements, and offers a responsive design for an optimal touch-centric user experience.
Designed by Minneapolis-based PH Digital Labs, the new website boasts a modern design and simplified navigation to make it easier for HVAC&R professionals to find YELLOW JACKET product content, locate a dealer, or troubleshoot a question.
“We wanted the new site to be a user-friendly portal of information that was easy to read and navigate, no matter what size screen or device the user was on,” said Michael Lanners, Vice President of Domestic Sales and Marketing for YELLOW JACKET. “This is just one of the steps we are taking to ensure our digital assets are meeting the expectations of a new generation of customers.”
In addition to the new design layout, the new YELLOW JACKET website features an updated and easy-to-use database with contact information for each of the company’s sale representatives across the country. Having all the contact information in one place makes it quick and easy to locate the nearest YELLOW JACKET dealer. Another addition is an updated careers form, which simplifies and enhances the process of applying for career opportunities with YELLOW JACKET.
“We are celebrating 66 years of service in the HVAC&R industry this year and we couldn’t be more excited to announce this new portal as way to showcase our brand as we head into the future,” Lanners added.
About YELLOW JACKET
The YELLOW JACKET brand name is synonymous with the highest quality and most complete line of HVAC&R tools in the industry. The brand’s roots go back to 1946 when Ritchie Engineering Company, Inc., a manufacturers’ representative organization, became a hose manufacturer. With an emphasis on quality and service, Ritchie Engineering, based in Bloomington, Minn., trademarked the hose as the YELLOW JACKET® Charging Hose in 1950. Since then, the company has been engineering, manufacturing, and continuously improving the YELLOW JACKET hose while adding new products to its portfolio. Today, YELLOW JACKET products are sold worldwide through a network of authorized HVAC&R and automotive wholesalers. For more information, please call (952) 943-1333 or visit our Web site at www.yellowjacket.com.